Erin Siggard is a creative strategist with a special expertise in contextual commerce and brand integrated environments for both online and offline initiatives.  Initially beginning her career in the offline world as a fashion designer and merchandiser, her work spans across the brick and mortar world through the online and digital world for product development, content development, marketing strategies and business development with a special expertise in cross media campaigns. 

To date, Erin has contributed to over two dozen interactive titles, including projects for the Web, CD-ROMs, and kiosks. Her clients include major media companies, Fortune 500 corporations and educational institutions. Among her recent projects is Wishlist.com, a large-scale customer service utility and Website produced by Wishlist.com (www.wishlist.com). Another recent Web venture is KVEA.com, a Spanish-language portal for the Latin community in Los Angeles produced for the local television station (www.kvea.com). Erin served as Chief Strategist for the project's research phase and helped to secure the stations largest media-buy for a three-way cross promotion involving the television station, a live event and web campaign with Star Media.

Among the better known "edutaintment" CD-ROMs she has contributed to are Seven Days in August (Warner New Media), an interactive documentary of the fall of the Berlin Wall; Life Maps (Warner New Media), based on the interactive museum exhibit in San Francisco; and The Orchestra (Warner New Media).  Other CD-ROM titles include Gold Rush, Hell Cab and the Gulf.  She has also consulted for such companies as KCBS, Rez.n8, Luckman Interactive, Internet Sciences, Destiny Marketing, and Milken Family Foundation.

Erin has been a featured speaker to non-technical, senior executive level audiences for the new technologies, including What Every CEO Needs to Know About the Internet for the annual Board of Directors meeting for Newell Rubbermaid.  In addition, she has created curriculums for UCLA’s new media extension program and taught new technologies for California Design College and Woodbury College for fashion students.

Erin is currently working on innovative marketing strategies for a lifestyle destination start-up that is set to launch early next year. In addition, she has been developing, high concept commerce and riche media content strategies for the emerging iTV, broadband and wireless markets.