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Author of ...And After, The Human Side of Cyberspace and Alphabet Soup  Michael
Ponder works with the evolution of Internet commerce at a national retailer. He
also has a long history of work with a variety of communications media, from
print and video to live storytelling. He sees the Internet as a new medium,
where the rules are all different and, in many cases, still being invented. For
the past quarter century, Michael Ponder has been a student of, and pioneer in
electronic communication as a business tool. His ideas often seem unconventional
because they are built outward from the perspective of the individual receiving
the message rather than starting from the perspective of the company sending it.
You can reach him at pondermj@aol.com.
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