Author of "Through the Looking Glass"
Linda L. Frakes is principal & founder of The Retail Source, highly
specialized in brand enhancing/tactile advertising strategies through temporary retail
venues. Her career spans over 20 years in retail operations, management and new
business development. Her career experience includes work with well known retailers
such as Sunglass Hut International, Brookstone, Things Remembered and The
Original HoneyBaked Ham Company in concept development, rollout and
operational refinement. Her current client list includes Culligan International,
where she has developed and implemented a retail entry strategy for this 40
year old direct selling concern.
Ms. Frakes is also a frequent speaker, as well as featured columnist for where it's @, a retail industry resource on the worldwide web (www.where-its-at.com). Her column, "Through The Looking Glass", regularly examines new or imagined retail concepts for viability and executional excellence. Do you have a real or imagined retail concept that you would like Linda to explore?
Visit her on the web @ www.TheRetailSource.com or the old fashioned way @ 888.784.1491.
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