ADVERTISING OPPORTUNITIES


Written
BY retail professionals,
FOR retail professionals,
ABOUT retail professionals.
Read by over 15,000 Retail Professionals weekly and growing.

 


 






Advertising Rates with where it's @

There are several outstanding options available for marketers to advertise on where it's @ The NewsLetter, from the 100-word advertorials with several placement options, as detailed below, to our weekly feature - The Spotlight Article.

The Spotlight Article, authored by a sponsor, is intended to educate and inform the reader. This 800 to 1200-word article is showcased by two to three paragraphs at the top of The NewsLetter along with the sponsor's logo. Readers will be informed that this is a Sponsor-authored piece but it will be presented as the lead article in The NewsLetter.

Please note that where it's @ will not accept traditional advertising copy in this space. It is in everyone's best interest to provide our readers with relevant information they can use. After a compelling prologue, the interested reader will be directed to the sponsor's website where the article can be found in its entirety along with corresponding photos and graphics, at the sponsor's option.

The Spotlight Article is a win-win for the advertiser and the reader. The reader gains value in useful information and knowledge; the advertiser gains the readers' mindshare.

It is an opportunity for the advertiser to move beyond mere marketing slogans. In a world where potential customers are being bombarded with "sound bites" and flash, the Spotlight Article can do three things for a sponsor that traditional advertising can't:

  • Position the sponsor as a thought-leader
  • Bring readers to the sponsor's website
  • Create a prospect by truly engaging a reader's interest

Spotlight Article Pricing

                                       Cost / Week

              1 week     $ 2490              2 weeks   $ 4385

              3 weeks   $ 6350              4 weeks   $ 7550

 




Your Logo Here






     






The Advertorial

The advertorial is a 100-word submission that presents a clear, concise description of your product, service, or special event.  Submission at least 2 weeks in advance of release date will permit you one review of layout and minor word changes.  We can assist you with copy, if you prefer. Please call for a quote.

 Advertorial Advertising Options

Position

CPM 

Cost/1 Week 

Top of NewsLetter

$ 111

$1,660

Middle of NewsLetter

$$ 69

$1,040

Bottom of NewsLetter

  $ 32

    480

 

Multiple Week Discounts

Top of NewsLetter

Cost/Week

Total

1 Week

$1,660

$1,660  

4 Weeks

$1,260

$5,040 

8 Weeks

$1,050

$8,400 

13 Weeks

   $935

      $12,155  

26 Weeks

   $870

      $22,620

 

Middle of NewsLetter

Cost/Week

Total

1 Week

     $1,040

$1,040  

4 Weeks

$800

$3,200 

8 Weeks

$665

$5,320 

13 Weeks

$585

$7,600 

26 Weeks

$545

$14,170

 

Bottom of NewsLetter

Cost/Week

Total

1 Week

$480

$480  

4 Weeks

$365

$1,460  

8 Weeks

$305

       $2,440 

13 Weeks

$270

       $3,510 

26 Weeks

$250

       $6,500

Terms:
All billing is at publication.
Payment terms are 30 days net.
Insertion order is binding within 30 days of release date, no cancellations.

For more specific information on advertising opportunities, please contact where it's @ via email ,fax: 972 386 5453 or telephone: 972 386 5454.

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